Updated: 7 Mar 2023

New Betting Sites 2023

Check our selection of the latest new betting sites available to punters based in Ireland and choose what's right for you.
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Affiliate Disclosure: At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. This means that if you visit a website through our link and make a deposit, Gambling.com will receive a commission payment at no extra cost to you. At Gambling.com, we want to ensure that players are matched with the right casino and sportsbook offers for them. For this reason, some of the recommended site links are affiliate links. More
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What Is a New Betting Site?

Before we get into it, you may be wondering how we define a new betting site. Firstly, the site must have launched sometime in the last two or three years. Alternatively, older sites that we have reviewed in the last 12 months and added to our list of recommendations can make the cut as well.

Either way, we want to connect our readers with the best new betting sites available to bettors in Ireland. Since many new online bookmakers take an innovative approach, you can find better odds as well as enticing welcome bonuses for new customers.

While it is easy to assume established bookmakers are automatically better, we advise not to overlook new betting sites. 

In many cases, new bookies are willing to go the extra mile to attract new players, and you can often find benefits such as excellent rewards programs and a wide variety of in-play betting markets.

How we Rank New Online Betting Sites

Choosing the best new gambling sites is not as easy as you may think. Dozens of new betting sites launch each year, so separating the best from those to avoid is often a challenge. That is why we are here, to give you a complete overview of all the new betting sites that are worth your time.

But what exactly do we look for when reviewing brand new betting sites? We use a team of dedicated experts with a vast knowledge of the betting industry, meaning we leave no stone unturned.

Our Gambling.com team employs a strict review process that covers the following considerations:

Range and Variety of Betting Markets

New bookies can make an instant splash by offering a wide selection of betting markets across multiple sports. We want to see new betting sites that provide betting markets for all types of bettors in Ireland. Whether it is football betting, horse racing cricket, rugby, US sports like the NFL and NBA, or less popular sports, we expect a breadth of options to be available.

Odds Offered

Players crave great value for money when wagering on popular sports markets - and for good reason. Our recommended new bookies offer competitive odds. With reasonable prices, players can get more significant profits when they score a winning bet.

In-Play Betting Features

Our team looks for sites that deliver in-depth live betting options. In-play markets can be dynamic and exciting, which is why we want to see as many live betting as possible in our recommended new betting websites.

Valuable Welcome Bonuses

Bonuses and promotions are a key part of the sports betting experience. During each review, we check the quality of bonuses available at the newest betting sites. Each site we highlight offers lucrative bonuses and generous wagering requirements to help players easily claim an offer. 

We recommend bookmakers that have offers with no hidden limitations, just straightforward bonuses that can boost your bankroll.

Mobile App or Site Experience

In the modern era, new online bookmakers should be available on mobile as well as desktop. We expect nothing but a seamless and enjoyable user experience on both. So, our review involves extensive using of both websites and betting apps to ensure an excellent experience on any device you want to use.

Easy and Secure Sign-Up Process

Every bookmaker is bound by law to verify new player accounts. Our recommended new betting websites must perform certain checks and add specific questions to the registration process. 

Still, it is essential that the sign-up process is efficient and allows you to start wagering with minimum fuss.

Popular Payment Methods Accepted

There are so many ways to handle money these days, from traditional to more modern methods. The best new  betting sites offer a wide selection of payment options, including traditional bank transfers, e-wallets, debit cards, and sometimes even cryptocurrency. Not only does this provide flexibility, but it also gives users access to secure deposits and withdrawals.

Fast Payouts

Having as many payment options as possible is essential, but our reviewers also look for new online betting sites that make cashing out as quick and efficient as possible. Punters should be allowed to quickly get their hands on their winnings, so our recommended sports betting sites make the process as swift as possible.

Loyalty/VIP Programme Benefits

Sometimes it can feel like the party is over when you become a regular player. That is why we recommend new bookies that provide generous VIP/loyalty programmes

These programmes provide regular bettors with perks such as free bets, which is always a nice touch.

Gambling Licence from a Trusted Authority

Security and player safety is at the forefront of any sports betting site review we undertake. We only recommend new online betting sites on this page that hold valid licensing from the UK Gambling Commission, Malta Gaming Authority, or similar highly-regarded regulators.

Privacy and Security

The best new betting sites work hard to ensure customer data is kept safe. The online bookmakers recommended on this page protect your personal information and financial data by using the latest encryption technology and partnering with global payment platforms.

Customer Support

Problems can occur at even the best new betting sites. Perhaps it is a simple account issue or something more serious. Either way, swift communication and helpful feedback from customer support teams is vital. 

Our review process tests customer support and runs the rule over live chat features, FAQ sections, and other contact methods.

General Industry Reputation

Sometimes, it is helpful to listen to what other people are saying. During our reviews, we extensively research new bookies to see what other bettors think of them. 

We check if a site is well-regarded amongst customers and what general user reviews say, as this often gives a good indication of a betting site's quality.

New Betting Sites – Our Picks

Now you know what goes into picking the best new online sports betting sites, it’s time to get down to business. Below are our expert selections for the most promising new sportsbooks that have debuted in recent years. Remember, it is worth checking back to this page regularly as we frequently update our recommendations and highlight new bonuses available at these top sites.

Betiton - Launched 2020